Event Calendar
Prev MonthPrev Month Next MonthNext Month
ASA Roundtable | Creating Strategic Clarity
Wednesday, January 22, 2025, 3:00 PM - 4:00 PM EST
Category: Program

 

ASA Roundtables offer ASA members a virtual chance to connect, share resources, and brainstorm ways to address challenges facing association societies.

REGISTER for thIS session!

Creating Strategic Clarity

Date: January 22, 2025
Time: 3:00 PM – 4:00 PM ET
Location: Virtual (Zoom details will be sent upon registration)
Cost: Free for ASA Members

Facilitated by:

Mark Kenny | Mark S. Kenny Speaking and Consulting

About this Roundtable:

Many associations and organizations have a strategic plan but lack the clarity needed to support it fully. Strategic clarity acts as the foundation for a successful plan—like the plate on which the entrees are served.

In this facilitated roundtable session, Mark will explore six critical questions every leadership team and organization must answer to achieve alignment and focus:

  • Why do we exist?
  • How will we behave?
  • What do we do? (What business are we in?)
  • How will we succeed? (Our three strategic anchors.)
  • What is most important right now? (Our short-term rallying cry.)
  • Who will do what?

Even seemingly simple questions can reveal diverse answers within an organization, leading to misalignment and inefficiency. These questions are drawn from Patrick Lencioni’s organizational health model and are designed to help leadership teams find alignment and drive success.

Why You Should Attend:

  • Collaborate with peers to discuss strategies for achieving alignment.
  • Gain insights from a facilitated discussion based on Lencioni’s proven framework.
  • Leave with actionable steps to enhance clarity and focus in your organization.

About the Facilitator:

 

Mark Kenny has partnered with hundreds of teams—spanning team coaching, leadership development, and software implementations—to eliminate territorial divides and foster collaboration. With a background in corporate IT and over a decade as the founder of a software company, Mark saw first-hand how true success hinges on teamwork.

Today, he helps leaders build cohesive, aligned, high-performing teams. Mark has worked with organizations such as Nissan, Mars, the State of Tennessee, Ohio State University, HCA, Vanderbilt, and the US Army. As the author of The Hippo Solution: Eliminate Territorial Thinking and Unleash the Power of Teams and an accredited practitioner of Patrick Lencioni’s The Five Dysfunctions of a Team model, Mark combines deep expertise with practical solutions.

Known for his engaging, relational approach, Mark draws audiences into meaningful conversations that inspire collaboration and action. Outside of work, he coaches high school girls’ basketball and lives near Nashville with his wife and daughter.